Tuesday, March 27, 2007

In Search Of Teh Tarik 3

For the next Destination, I was planning to try Starbucks’ version of Teh Tarik too, to compare with Strudell’s Vanilla The Tarik. But I am really over budget… and then I decided to stop by Carefour Subang Jaya before I head home.

The food court is name Cili Padi, sounds very local. And the first food stall, In Kopitiam is my favourite. It reminds me of Ipoh style of Kopitiam. I ordered a Teh Tarik to compare with Strudell’s Vanilla The Tarik.

I approached the counter and start to order.

“Kak, Teh Tarik satu?” *one Teh Tarik please?*

“Takde Teh Tarik lah. Tak boleh tarik lah” *there’s no Teh Tarik, we can’t do Teh Tarik here*

“Oh… Takde ke? Ada Teh biasa tak?” *Oh, seriously? Do you have normal Milk Tea?*

“Ade. Nak makan ape-ape ke?” *yes, we have it. What do you want to eat?*

“Tak, tak, itu saje.” *nope, that’s all*

The best part of In Kopitiamis their efficiency. Their kitchen is well organized and therefore preparing the food/drink is quick. The serving speed of In Kopitiamis slightly faster than Strudell, maybe because of the kitchen of In Kopitiam is busier than Strudell. In Kopitiam have a nice and friendly serving attitude.

This is the “Teh Biasa” I ordered. They let the customer enjoy their sweet time stirring the milk inside the tea (I love doing that). And the Tea from In Kopitiamis much more milkier than Strudell (I believe they added fresh milk into it). Although no Vanilla flavour is in the Tea but the taste of the Teh is much more richer compare to Strudell.

Good product, nice service with a reasonable price. I will definitely come again.

-Service Quality – 4/5

-Product – 4.0/5

-Customer Satisfaction – 5/5

-Comment – should have more variety in terms of drinks.

In Search Of Teh Tarik 2

Now, I am in Strudel because of Strudell's good advertising skills and most of all, Chicken Rice Shop’s poor service.


I have a good first impression on Strudell. Strudell have nice interior design and have a great atmosphere. Strudell using the self service style to let the customer serve their own self. Giving freedom to customer to browse around, instead having a salesperson to stare at you the whole time. I like the freedom they give and taking my own sweet time browsing. And they left me alone to take pictures on the cakes and stuffs giving me enough freedom to browse and take my sweet time.

Ok, now that I decided to order, “Excuse me?”

The waiter quickly responds, I was impressed because I need not to wait.

“Yes, Sir. How may I help you sir?” said the waiter. I was amaze by the warm welcome.

“Errr... One Vanilla Tea please?”

“Oh… Did you mean by Vanilla Teh Tarik?”

And I think. “Oh, was it Teh Tarik? It was on the banner.”

“Yup, it is. Coming right up. Please have a seat while you wait, sir.”

The Vanilla Teh Tarik took only a while to finish. And I took some picture before my first sip. The taste of the Tea was not strong (maybe the water was too hot when brewing). But the Vanilla flavor is the main focus of the tea, the Vanilla flavour matches with the Teh Tarik nicely, making the drink tastes richer than ordinary Teh Tarik.

I take a look on the interior design of Strudell. They have nice, cozy design to present a relax and comfotable atmosphere. There also a sofa for customer to sit and relax.
One thing I like the most of the environment is their lighting. Their lighting is cozy inside and outside u can get some nice sun light. And the air conditioning is not bad too. Even though the Tea might not taste like what I expected but I had enjoyed my time finishing the Vanilla Tea.

Conclusion, good service makes customer happy.

-Service Quality – 3.5/5

-Product – 3.5/5

-Customer Satisfaction – 4.5/5

-Comment – Should offer more food in the menu.

In Search Of Teh Tarik 1

I was in KL Central, i was thinking that maybe I could write a blog for Service Marketing’s blog. It was a long day, I was tired and thirsty and I was just want to find some place where I can get some refreshment and rest. Then these banners caught my attention.

I browsed the menu and I found something that I like - “Vanilla Tea”, it sounds nice. And I think to myself: “I never knew that The Chicken Rice Shop offer such a variety of drinks, impressive…”

And then… standing in front of The Chicken Rice Shop, I waited for them to approach me. But they seem to be very busy at the moment. I waited for about 3 minutes.

Then I decided to take more pictures… “Please allow us to seat you” hmmmm… the company’s service scripting is good but the service lacks implementation. They seems as if they are ignoring me or something. I guess I will just make it Strike 1 for now.

Ok, now that I am finally being escorted into the shop. I take a look around of the interior design. The shop is having a traditional kopitiam look. But, It is a little warm and humid inside. To make it worst the air is oily. They certainly needs to improve on the air conditioning. To make it worst, the renovation of the shop is full of warmth color (Yellow paint with yellow light).

I ordered “Vanilla Tea” but the waiter told me

Waiter: “Nope, errr… ah… we don’t have that.”

Me: “But I pretty sure that I saw it written on the banner.”

Waiter: “Nope, I am sure, ah… we don’t have that.”

Me: “Hey, I just saw that outside...” I beginning to lose my patient… arguing with your customer, huh? And I am getting really confused… and suddenly he left me unseated to the cash registry. and i guess that's Strike 2

I went outside and I lead him to the banner “This.” I said

After a few second pause, he says: “Ah… Strudel…”

Me: “What?”

Waiter: “This is Strudel…”

Me: “What do you mean?” I really can’t understand his English. This is getting too long! Just give me the thing I ordered!

Waiter: “The shop next door.”

Me: “You mean that this banner here belongs to the shop next door?”

Waiter: “Yes…”

I am getting really frustrated because of all these confusion. And I am still tired and hungry, I just want to sit down and relax.

Waiter: “So…” the waiter cut in and say,“Do you still want the Tea?”

Based on his tone, he say as if I am not their potential customer. For me, it sounded like "So, you want to go to next door instead?"

And very well, that’s it, Strike 3

“No, thank you.” I replied. I am not going to pay with this kind of service. Especially with serve by this type of waiter.

-Service Quality - 1/5

-Customer Satisfaction – 1/5

-Comment – Business minded (realistic). Bad handling of Customer